New Zealand businesses need to think "micro-micro niche" to be competitive in the global economy. That was the word from BusinessNZ chief executive Phil O'Reilly at a recent WECA event.
More than 60 WECA members and other business leaders turned out to hear Phil speak at the event, hosted in partnership with affiliate member Waikato Innovation Park.
New Zealand manufacturers need to think about how they can make "micro micro niche" contributions to the global value chain to maintain a competitive edge, Phil said.
"We should be thinking about selling anywhere in the world there is a niche. A lot of the stuff we make tends to start here but we need to think more about what we're able to contribute to global value chains," Phil said.
Talent-lead innovation converted to marketable ideas from inside businesses is one of New Zealand's top competitive advantages, he said.
"Skills are vital to our success. Innovation depends on having the relevant skills. That's where organisations like WECA are doing great work."
WECA manager Mary Jensen with BusinessNZ chief executive Phil O'Reilly.Back to News